What is Demand Activation in legal services?
A change in a client's circumstances that creates or brings forward a legal need, making the firm's capabilities relevant.
Short answer
A change in a client's circumstances that creates or brings forward a legal need, making the firm's capabilities relevant.
Why does Demand Activation matter?
It separates general client potential from the specific events or conditions that make action timely and commercially relevant.
What is the evidence status?
This is a working construct in the Law Firm Demand research program, not an established empirical finding. The definition is intended to be tested against practitioner evidence, prior research, counterexamples and actual matter-origin decisions.
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The Law Firm Demand System →Explore the Law Firm Demand research hub or read how the research is developed.