What are Demand Leaks in a law firm?
Points where potential work fails to progress because awareness, relevance, ownership, coordination or action is missing, or because the client sees insufficient value.
Short answer
Points where potential work fails to progress because awareness, relevance, ownership, coordination or action is missing, or because the client sees insufficient value.
Why does Demand Leaks matter?
It gives firms a way to diagnose where otherwise plausible opportunities stop progressing instead of treating every lost opportunity as a sales failure.
What is the evidence status?
This is a working construct in the Law Firm Demand research program, not an established empirical finding. The definition is intended to be tested against practitioner evidence, prior research, counterexamples and actual matter-origin decisions.
Related foundational essay
Where do cross-practice pursuits stall? A working framework for examining decision authority, commitments and the transitions between teams.
The Law Firm Demand System →Explore the Law Firm Demand research hub or read how the research is developed.